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If you’re looking for more detailed data or you want to calculate different kinds of engagement (like engagement rate by reach or engagement rate by impressions), download our free spreadsheet calculator that will do the math for you. If you’re calculating the engagement rate of a specific campaign, only include the details of the posts that were part of the campaign. Note: If you’re calculating your account’s total engagement, include information about all your posts (e.g total number of posts published, total number of likes, and so on). YouTube: Likes, comments, shares, downloads, savesĪre you ready to calculate your engagement rate? Use the calculator below to find out your engagement rate by post.LinkedIn: Likes, comments, reposts, shares via private message, custom button clicks.Twitter: Retweets, mentions, comments, use of branded hashtags.Facebook: Reactions, clicks, comments, shares, private messages.Instagram: Likes, comments, shares, saves, DMs, profile visits, Story sticker taps, clicks on the “Get directions” button, use of branded hashtags.Common engagement rate metricsĭepending on the social channels you use, you may choose to include all or some of these metrics when calculating your social media engagement rate: You need comments, shares, likes and other actions that prove your content is resonating with the people who see it. High engagement also helps you get better visibility on social media platforms and look more trustworthy to first-time profile visitors. Why is engagement rate important? When it comes to social media analytics, follower growth matters, but it doesn’t mean a lot if your audience doesn’t care about the content you post. In social media marketing, it measures the amount of interaction a piece of content (or a campaign, or a whole account) gets compared to reach or followers or audience size. What is engagement rate?Įngagement rate is a measure of how much of your audience actively engages with your content. Calculate it on a post-by-post basis or for an entire campaign - for any social network. Bonus: Use our free engagement rate calculator to find out your engagement rate 4 ways fast.

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